Tour Details 
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| Rodney Lough Wilderness Gallery | |
| Pier 39 San Francisco, California 94133 | |
| Details: Rodney Lough Jr., an award-winning Master Photographer, is beloved by over 15,000 fine art collectors worldwide. Renowned for the vibrant colors and vivid textures of his wilderness and landscape photography, Rodney is a purist who captures what nature creates, using no color filters or darkroom deception. Rodney has been viewing life through the lens since the age of 12. His father's best friend, a photographer, noted young Rodney's eye for composition and encouraged him to photograph his world. More than documenting his travels through life, Rodney has enabled thousands to view the natural world from a unique, celebratory perspective. "The world is a remarkable place full of beauty and splendor," Rodney exclaims. "To witness the simple grandeur of creation, the miracle of nature, is perhaps all that we need. The peace received while viewing a leaf turned color at the height of fall is immense and divine." To share his enthusiasm with the public, Rodney welcomes visitors to peruse his two bay area Wilderness Collections Galleries, located at Pier 39 in San Francisco and at 8 Princess Street in Sausalito, as well as his newest Gallery in the Mall of America, Bloomington Minnesota. In contrast to his coveted career as a fine art photographer, Rodney began his professional life as a statistician and mathematician, having earned a Master's degree in statistics at Brigham Young University in 1986 after becoming the first receipent of the BYU Outstanding Achievement Scholarship. Throughout his years in the corporate arena, Rodney relied on his passion for photography and on his allegiant family to sustain his enthusiasm for life. Rodney Lough Jr. lives and works in Happy Valley, Oregon, with his wife, LeeAnna, and their four children. When not at home in his studio, he searches the national landscape for overlooked treasures and leads photography workshop expeditions into the wilderness. All original vintage photographs "OVP" are hand printed by Rodney, using the Fuji Type R process on their best professional paper available today; called Supergloss sometimes also referred to as Ultrachrome. The process and the paper cost more but it has excellent color that will NOT fade. Rodney also does all the work on our Fuji Pictro and Fuji Crystal Archive Photographs (FCA photographs have the same archival quality as OVP's.) On site at The Lough Road studio we have a ColorGetter Eagle drum scanner. This scanner is considered high end - top of the line, designed for professionals (with a price tag to match.) Capable of scanning at resolutions of 8000 dpi in 16 bits per channel. For those in the know....it is a fantastic piece of equipment capable of scanning at the films grain structure. Imagine being able to control a single grain of film in a final print working to ensure that it is perfectly color balanced with the rest of the image. Rodney creates all his own scans, there are no assistants involved in this process. He works on each image himself, working to perfect each individually. With his Masters Degree in Statistics and Mathematics, along with years of traditional darkroom experience he is uniquely qualified to utilize this new technology to create exquisite images....more true to life in many cases than traditional darkroom prints. "For years I have tried, in the darkroom, to acheive the perfect print. There are certain restrictions one faces, specifically associated with opposite colors, which limit ones abilities to acheive a flawless color print. This limitation is overcome within the 'new' darkroom. I for one am grateful to now be able to present a final print which accurately represents the beauty that was before me when the shutter was snapped." All of Rodney's compositions are photographed on Professional Fuji Velvia film, using either his Toyo 4x5 AII, ArcaSwiss 4x5 f-line or ArcaSwiss 8x10 f-line field cameras. Why? Slide film is the sharpest (for enlargements) and the most color saturated (for quality). Fuji Velvia is arguably the best of the slide films currently available for outdoor landscape photography. Both the 4x5 and 8x10 transparency lends itself to extremely detailed final prints. All of this costs more and is more difficult to work with but the quality is well worth it. Each photograph is mounted and matted to museum standards, using acid free mount boards and buffered acid free museum grade rag mattes. All of these efforts are more costly and energy intense than those commonly found elsewhere. LIMITED EDITIONS________ Dear Friends and Collectors, 11-11-03 I trust this letter finds you all well and doing good! As I sit here writing this letter to you I am overwhelmed at the work before me. We are currently in the midst of opening another signature gallery based on the success of our first one in Sausalito, Ca. So as you might image life here at the studio has become somewhat chaotic. But, wow... what a ride! [at the time of this writing there was only one Wilderness Collections Gallery, as of 2005, there are now 3 with two more scheduled to open by year end 2006.] It's hard for me to put into words the compassion I feel towards all of you who have gotten me to this point. Your love of the work and open expressions & shared feelings toward me, are overwhelming. The letters & emails I receive telling me how wonderful the photographs make folks feel might help you understand why I continue to torture my body by carrying around 50+lbs of camera gear, for a single image that touches my soul. Believe me when I say the work is hard work, but I love it! I am writing to you now to let you know of some fairly important changes that are about to happen. I know that this letter is a bit lengthy, please bare with me and read it in, its entirety, the bottom line is that it is worth the read. Here we go... Ansel Adams Ansel Adams did not believe in limited editions for one simple reason, he felt that such marketing techniques created a sense of false scarcity. I too have long believed this & have even sited the fact that Ansel only sold some 350 photographs of the image that made him famous. And that he sold that many was amazing to me. I felt that there was no way that I would ever sell that many of a given photograph, even in a lifetime. And so I stood up on my soap box and told the world that limited editions were a joke, a marketing ploy, done by many with nothing more than the simple desire to sell works fast and with little or no ethics backing up their claims. The tomfoolery and lies surrounding limited editions disgusted me to no end. How Many LeeAnna & I sat down the other day and went over how many photographs have been purchased and taken home by folks over the years. We did it because we had no idea how many were actually out there. What we found shocked us both. Remember, I have only been working six years in this profession and some of my images, not all -- but indeed some, have passed Ansels' lifelong mark. Never in my wildest dreams did I think this could happen. Continued Distinction In March of this year Fuji Film listed me to their professional lecture series Talent Team. There are approximately some sixty or so folks on that list worldwide. I don't know if you have heard but last fall I was listed to Yahoo's Master of Photography listing. Other great photographers listed to that same list include: Ansel Adams (1902-1984), Edward Weston (1886-1958), Eliot Porter (1901-1990), Jerry Uelsmann (b. 1934) and Alfred Stieglitz (1864-1946) to name just a few. More than half of those listed have passed away; to be named to such a distinguished list is indeed an honor; to be named to such a list while still living is an even greater honor. These are two huge honors and I am very grateful to have been given such distinction among my peers. Policy Change We are about to make a major policy change here at The Lough Road. I never intended that there would be a ton of a given image in circulation and I never thought that I would ever have to worry about it. But I can see that it is indeed something that I will have to face and it is something that I will have to deal with. The increasing popularity of my work demands it. And as one of my collectors, someday, you would demand it. Protecting Your Investment Given that just about everyone knows how I feel about the topic of limited editions it should be understood that what is about to transpire is NOT being done for marketing purposes but rather to truly keep the numbers small, and to never let images get out of control as it appears they might just do and, of course, to protect your investment. Our New Limited Edition Policy - Original Vintage Photographs These are hand printed traditional darkroom photographs. Those in existence will remain as they are, no more will be created. If you have one of these, then congratulations you now have a very rare piece. - Artist Series - Fuji Crystal Archive (FCA) A maximum 500 FCA's photographs, for each image, will be created in the following image sizes: 16x20, 20x25, 32x40, 40x50 and 50x62 INCLUSIVE OF SIZE (in other words only 500 across all these sizes.) After every 100 photographs are sold the price will increase 30%. Photographs will be made available loose, mounted, mounted & matted and/or framed. Many of you have known me for many many years and know that what is being done here is an unprecedented act. Just to re-emphasize I never thought that my work would become this popular as to need to do such a thing as this. However my work has become very popular, THANK YOU!, and I simply wish to protect your faith in both me and the work that I am doing. If you have any questions about this topic that has not been covered here please let us know and we will do our best to answer your question(s). Until next time, take care and I'll... See Ya on the Trail! Rodney Lough Jr. |
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| Last Tour Update: May 18, 2012 |
